Most site owners underestimate the danger and overestimate the cost of securing their sites and servers against attacks. Having a site taken down by malicious activity costs days worth of lost sales and thousands of dollars in IT time. Maintaining normal and reasonable security is not expensive – getting hacked is.
WSSA security: what is it worth to you?
The vast majority of successful attacks are the result of using well known ploys against small and medium size business sites that have simply failed to stay up to date. These disasters are easy to prevent because the risks can be discovered though a competent scan and solutions often involve free updates, widely available patches and easily fixed code errors. Your most serious security issues do not require expensive repairs.
WSSA extensively tests your site and provides the prioritized plan that you or your IT staff needs to resolve risks according to their severity. With our help you can ensure that the attacks most likely to be attempted and that are at the same time the easiest to fix get assigned the resources they deserve. 30 minutes of IT time directed at your most serious security risks could save you tens of thousands in lost sales. Not to mention the cost should a hacker gain access to your customer payment card data!
WSSA security: why your customers care
Before a prospect becomes a customer they must trust you and be confident that you will carefully handle their information. You’ll spend a great deal of time and money ensuring that your product or service is worthy of trust. Spend a tiny fraction of that investment on the security of your site and equipment and get many times that in return by displaying the Beyond Security seal.
Address the hidden concerns that nearly all online shoppers have:
- 87% of online shoppers are concerned about credit card fraud
- 85% of shoppers are concerned about identity theft
- 83% are concerned about sharing personal information
- 77% are concerned about spyware
(Source: TNS Research)
Promoting the security of your site to prospects has one of the best returns on investment available. As you consider the costs of all of the enhancements that you might add to your site, consider this: Anything that benefits both you and your customers will produce the best return every time.
Scan, correct and get on with your business
Like any maintenance activity, site security is not hard or expensive when it is kept up to date. The first scan is likely to reveal a backlog of issues that need to be addressed. But once those are resolved, regular scanning will reveal relatively few new risks, resolution of which will fit into your normal IT budget.
If you have any questions, call us. If you have any doubts about your security, then start scanning now and receive the information you and your IT staff need to make sound decisions about your site security.